INCLUSIVE PACKAGING FOR BLIND PEOPLE

The TQ Braille® device represents a significant advancement in the field of accessibility for people affected by blindness, low vision, or other visual impairments.

Its main objective is to ensure that packaging is accessible and usable for everyone, eliminating barriers related to visual perception and ensuring that blind and visually impaired individuals can exercise their right to choice independently.

This objective is achieved through the adoption of innovative technologies based on QR codes and the use of the Braille system.

Visually impaired consumers cannot independently consult labels.

Braille constitutes a writing system characterized by standardized dimensions and requires a considerable amount of space.

Many packaging containers do not provide an adequate amount of space designated for Braille representation.

QR codes are not detectable by blind and visually impaired individuals.

3.8% of the global population, which is 303,000,000 people, has some form of visual impairment, and of these, 40 million are completely blind.

In Europe, 4.1% of the population has visual impairments, and of this percentage, 4 million people are blind.

The current population of Italy is approximately 58,600,000 people; the community of blind and visually impaired individuals corresponds to nearly 3.4%, which is around 2 million individuals.

The solution we propose is TQ Braille®, a tactile identification device.

It allows, through a Braille-character frame, easy identification of the position of the QR code, which can be captured and used with a simple camera.

The QR code will subsequently redirect the user to the product page, and through the screen reader systems VoiceOver and TalkBack of their respective iOS and Android operating systems, all fundamental product information will be read aloud.

The TQ Braille® is based on the use of QR codes and Braille.

The QR code features distinctive uniqueness as it allows for embedding a large amount of information in a small space and has high resistance to wear and tear due to its structure. It is also known for its versatility, finding pervasive applications across a wide range of contexts.

It is employed on packaging, in visual communication such as all promotional material, on menus, and even within business cards.

It can also be used for counterfeit control and to ensure product safety, allowing manufacturers to monitor the authenticity and integrity of their goods throughout the entire distribution chain.

The Braille code is a reading and writing system invented by Louis Braille, a young blind Frenchman, in 1824.

This system is the official "language" of the blind and visually impaired community, which is based on a matrix distinguished by 6 raised dots easily identifiable by touch.

Braille has a significant limitation due to the space required for its writing, which must adhere to standard dimensions and cannot be reduced without compromising the tactile legibility of the system.

Per visualizzare la pagina di esempio inquadra il Qr Code o clicca qui.

Discover all the possible applications of TQ Braille® through the products that have joined the project.

TQ Braille® can be used not only on packaging and paper materials but also on plastic, aluminum, and glass.

Questa flessibilità consentirà di estendere l’accessibilità del TQ Braille® a una vasta gamma di prodotti, superando le limitazioni legate ai materiali su cui può essere applicato; iThis flexibility will extend the accessibility of TQ Braille® to a wide range of products, overcoming limitations related to the materials on which it can be applied. Consequently, a greater variety of products will become accessible to a wider audience.